Expert In:

• Marketing management
• Consumer behaviour
• Consumer decision-making
• Consumer megatrends

Expert In:

• Marketing and brand management
• Marketing practice and consumer response
• Experiential marketing for brands
• Consumer behaviour and consumer culture

Expert In:

• Service Marketing and Service Industry Management
• Customer dissatisfaction, complaining
• Customer satisfaction, engagement, loyalty, trust
• Influence of word of mouth

Expert In:

• Inventory management
• Operations-marketing interfaces
• Revenue management
• Entrepreneurship decision modeling

Expert In:

• Brand management
• Marketing leadership
• Digital marketing
• Advertising

Expert In:

• Brand management
• Evolutionary psychology and marketing
• Consumer behaviour
• Consumer health and welfare