Michael Moorhouse
Assistant Professor
Lazaridis School of Business and Economics
Marketing
Waterloo, Ontario
mmoorhouse@wlu.ca
Office:
(519) 884-0710 ext. 2402
Expert In
Media Relations
Aonghus Kealy
Communications and Media Relations Officer
akealy@wlu.ca
(548) 889-4855
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Communications and Media Relations Officer
akealy@wlu.ca
(548) 889-4855
Click to Expand >>
Media Relations
Aonghus Kealy
Communications and Media Relations Officer
akealy@wlu.ca
(548) 889-4855
Lori Chalmers Morrison
Director: Integrated Communications
lchalmersmorrison@wlu.ca
(548) 889-4857
Vaness Barrasa
Director: Communications & Issues Management
vbarrasa@wlu.ca
(548) 889-3812
Brantford Campus:
Beth Gurney
Interim Senior Executive Officer
bgurney@wlu.ca
(548) 889-4199
Click to Shrink <<
Communications and Media Relations Officer
akealy@wlu.ca
(548) 889-4855
Lori Chalmers Morrison
Director: Integrated Communications
lchalmersmorrison@wlu.ca
(548) 889-4857
Vaness Barrasa
Director: Communications & Issues Management
vbarrasa@wlu.ca
(548) 889-3812
Brantford Campus:
Beth Gurney
Interim Senior Executive Officer
bgurney@wlu.ca
(548) 889-4199
Click to Shrink <<
Bio/Research
I am an assistant professor of Marketing at Wilfrid Laurier University. I hold a PhD from the Ivey Business School at Western University. Prior to completing my PhD, I held a variety of brand management and marketing leadership positions at top international firms including Procter & Gamble, Walm...
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Click to Expand >>
Bio/Research
I am an assistant professor of Marketing at Wilfrid Laurier University. I hold a PhD from the Ivey Business School at Western University. Prior to completing my PhD, I held a variety of brand management and marketing leadership positions at top international firms including Procter & Gamble, Walmart, and Viacom International Media Networks.
My research uses consumer insights to help solve substantive issues that are important to marketing managers and policy makers. My current research is centered in the digital and platform economies, with a focus on how consumers and businesses use digital reputation systems, branding, and governance to establish trust and to deliver satisfying consumer experiences.
Click to Shrink <<
My research uses consumer insights to help solve substantive issues that are important to marketing managers and policy makers. My current research is centered in the digital and platform economies, with a focus on how consumers and businesses use digital reputation systems, branding, and governance to establish trust and to deliver satisfying consumer experiences.
Click to Shrink <<