Expert In:

• Consumer Behavior
• Higher Education Marketing
• International Marketing
• Marketing Research

Expert In:

• Market segmentation
• Marketing research and statistics to solve business problems
• Relational marketing and digital communication
• Services marketing

Expert In:

• Consumer behaviour
• Consumption in the digital context
• Judgment and decision making

Expert In:

• International entrepreneurship
• Marketing strategy
• Social capital

Expert In:

• Brand personality and identification
• Brant community dynamics
• Consumer behaviour

Expert In:

• Advertising
• Back-to-school shopping, marketing and advertising
• Black Friday, Cyber Monday
• Brand communications and strategy

Expert In:

• Consumer behaviour
• Digital innovations
• Digital marketing

Expert In:

• Brand management
• Consumer behaviour
• Consumer health and welfare
• Evolutionary psychology and marketing

Expert In:

• Branding and Crowdfunding
• Consumer Behaviour
• Digital Marketing
• Social Media

Expert In:

• Culture
• Cyber Monday, Black Friday
• Digital marketing
• Online consumer behaviour

Expert In:

• Consumer and manager sensemaking
• Consumer Behavior
• Consumer Social Responsibility
• Corporate Social Responsibility

Expert In:

• Advertising
• Brand management
• Branding
• Consumer research and behaviour

Expert In:

• Big data marketing
• Competitive strategies
• Holiday marketing
• Mobile marketing

Expert In:

• Customer dissatisfaction, complaining
• Customer satisfaction, engagement, loyalty, trust
• Service Failure, service recovery
• Service Marketing and Service Industry Management

Expert In:

• Business Data Analytics
• Business Strategy
• E-Business/eCommerce
• Firm Long-Term Productivity

Expert In:

• Consumer behaviour and consumer culture
• Consumers' experiences of brands, products and services
• Design as a mechanism for legitimacy during market creation
• Design thinking