Chatura Ranaweera
Area Coordinator, Marketing
Professor
Lazaridis School of Business and Economics
Marketing
Waterloo, Ontario
cranaweera@wlu.ca
Office:
(519) 884-0710 ext. 2576
Expert In
Languages
English
Bio/Research
PhD (Cambridge University), MEngM (George Washington University), BSc (University of Moratuwa).
My main areas of research are Service Marketing and Relationship Marketing. I teach related courses at the PhD, MBA and the BBA levels. I am also the Co-Editor in Chief of the Journal of Servi...
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My main areas of research are Service Marketing and Relationship Marketing. I teach related courses at the PhD, MBA and the BBA levels. I am also the Co-Editor in Chief of the Journal of Servi...
Click to Expand >>
Bio/Research
PhD (Cambridge University), MEngM (George Washington University), BSc (University of Moratuwa).
My main areas of research are Service Marketing and Relationship Marketing. I teach related courses at the PhD, MBA and the BBA levels. I am also the Co-Editor in Chief of the Journal of Service Theory and Practice.
My research has been published in leading journals across disciplines including:
- International Journal of Research in Marketing
- Journal of Product Innovation Management
- Marketing Letters
- International Journal of Operations and Production Management
- Industrial Marketing Management
- Toursim Management
- European Journal of Marketing
- Journal of Business Research
- Marketing Theory
- Journal of Service Management/ International Journal of Service Industry Management
- Journal of Service Theory and Practice / Managing Service Quality
- Journal of Services Marketing
- Journal of Marketing Management
- Journal of Targeting Measurement and Analysis for Marketing.
Prior to joining Laurier, I worked or consulted for organizations such as Accenture, British Telecom, the Ceylon Chamber of Commerce, the World Bank and the Japan Bank for International Co-operation. I also worked for and managed an engineering consulting firm in the construction sector.
I was also a Fulbright Scholar and a Cambridge Commonwealth Scholar.
Research Interests/Ongoing projects:
- Service Marketing and Management
- Infusion of technology including AI to service frontlines
- Customer service provider relationships
- Service failure, customer complaints
- Value creation and destruction
- Word of Mouth behavior
- Traditional WOM
- Online reviews
- C-C Social media interactions
- Business to Business relationships
- Survey research methods
Click to Shrink <<
My main areas of research are Service Marketing and Relationship Marketing. I teach related courses at the PhD, MBA and the BBA levels. I am also the Co-Editor in Chief of the Journal of Service Theory and Practice.
My research has been published in leading journals across disciplines including:
- International Journal of Research in Marketing
- Journal of Product Innovation Management
- Marketing Letters
- International Journal of Operations and Production Management
- Industrial Marketing Management
- Toursim Management
- European Journal of Marketing
- Journal of Business Research
- Marketing Theory
- Journal of Service Management/ International Journal of Service Industry Management
- Journal of Service Theory and Practice / Managing Service Quality
- Journal of Services Marketing
- Journal of Marketing Management
- Journal of Targeting Measurement and Analysis for Marketing.
Prior to joining Laurier, I worked or consulted for organizations such as Accenture, British Telecom, the Ceylon Chamber of Commerce, the World Bank and the Japan Bank for International Co-operation. I also worked for and managed an engineering consulting firm in the construction sector.
I was also a Fulbright Scholar and a Cambridge Commonwealth Scholar.
Research Interests/Ongoing projects:
- Service Marketing and Management
- Infusion of technology including AI to service frontlines
- Customer service provider relationships
- Service failure, customer complaints
- Value creation and destruction
- Word of Mouth behavior
- Traditional WOM
- Online reviews
- C-C Social media interactions
- Business to Business relationships
- Survey research methods
Click to Shrink <<
Media Relations
Aonghus Kealy
Communications and Media Relations Officer
akealy@wlu.ca
(548) 889-4855
Click to Expand >>
Communications and Media Relations Officer
akealy@wlu.ca
(548) 889-4855
Click to Expand >>
Media Relations
Aonghus Kealy
Communications and Media Relations Officer
akealy@wlu.ca
(548) 889-4855
Lori Chalmers Morrison
Director: Integrated Communications
lchalmersmorrison@wlu.ca
(548) 889-4857
Vanessa Barrasa
Director: Communications & Issues Management
vbarrasa@wlu.ca
(548) 889-3812
Brantford Campus:
Beth Gurney
Director, Strategic Communications and Community Engagement
bgurney@wlu.ca
(548) 889-4199
Click to Shrink <<
Communications and Media Relations Officer
akealy@wlu.ca
(548) 889-4855
Lori Chalmers Morrison
Director: Integrated Communications
lchalmersmorrison@wlu.ca
(548) 889-4857
Vanessa Barrasa
Director: Communications & Issues Management
vbarrasa@wlu.ca
(548) 889-3812
Brantford Campus:
Beth Gurney
Director, Strategic Communications and Community Engagement
bgurney@wlu.ca
(548) 889-4199
Click to Shrink <<