Chatura Ranaweera

Photo of Chatura Ranaweera

Area Coordinator, Marketing Professor Lazaridis School of Business and Economics Marketing Waterloo, Ontario cranaweera@wlu.ca Office: (519) 884-0710 ext. 2576

Bio/Research

PhD (Cambridge University), MEngM (George Washington University), BSc (University of Moratuwa).

My main areas of research are Service Marketing and Relationship Marketing. I teach related courses at the PhD, MBA and the BBA levels. I am also the Co-Editor in Chief of the Journal of Servi...


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Bio/Research

PhD (Cambridge University), MEngM (George Washington University), BSc (University of Moratuwa).

My main areas of research are Service Marketing and Relationship Marketing. I teach related courses at the PhD, MBA and the BBA levels. I am also the Co-Editor in Chief of the Journal of Service Theory and Practice.

My research has been published in leading journals across disciplines including:
- International Journal of Research in Marketing
- Journal of Product Innovation Management
- Marketing Letters
- International Journal of Operations and Production Management
- Industrial Marketing Management
- Toursim Management
- European Journal of Marketing
- Journal of Business Research
- Marketing Theory
- Journal of Service Management/ International Journal of Service Industry Management
- Journal of Service Theory and Practice / Managing Service Quality
- Journal of Services Marketing
- Journal of Marketing Management
- Journal of Targeting Measurement and Analysis for Marketing.

Prior to joining Laurier, I worked or consulted for organizations such as Accenture, British Telecom, the Ceylon Chamber of Commerce, the World Bank and the Japan Bank for International Co-operation. I also worked for and managed an engineering consulting firm in the construction sector.

I was also a Fulbright Scholar and a Cambridge Commonwealth Scholar.

Research Interests/Ongoing projects:
- Service Marketing and Management
- Infusion of technology including AI to service frontlines
- Customer service provider relationships
- Service failure, customer complaints
- Value creation and destruction
- Word of Mouth behavior
- Traditional WOM
- Online reviews
- C-C Social media interactions
- Business to Business relationships
- Survey research methods


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Media Relations

Aonghus Kealy
Communications and Media Relations Officer
akealy@wlu.ca
(548) 889-4855

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Media Relations

Aonghus Kealy
Communications and Media Relations Officer
akealy@wlu.ca
(548) 889-4855

Lori Chalmers Morrison
Director: Integrated Communications
lchalmersmorrison@wlu.ca
(548) 889-4857

Vanessa Barrasa
Director: Communications & Issues Management
vbarrasa@wlu.ca
(548) 889-3812

Brantford Campus:

Beth Gurney
Director, Strategic Communications and Community Engagement
bgurney@wlu.ca
(548) 889-4199

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