Expert In:

• Ethical issues in marketing communications
• Holiday marketing
• Integrated marketing communications
• Advertising

Expert In:

• International Marketing
• Marketing Research
• Marketing Strategy
• Consumer Behavior (Behaviour)

Expert In:

• Big data marketing
• Holiday marketing
• Mobile marketing
• Competitive strategies

Expert In:

• Relational marketing and digital communication
• Services marketing
• Marketing research and statistics to solve business problems
• Market segmentation

Expert In:

• Digital marketing
• Holiday marketing
• Social media marketing
• Culture

Expert In:

• Experiential marketing for brands
• Marketing and brand management
• Marketing practice and consumer response
• Consumer behaviour and consumer culture

Expert In:

• Marketing strategy
• Marketing-Finance interface
• Advertising strategy
• Environmental, Social and Governance (ESG)

Expert In:

• Digital marketing
• Marketing leadership
• Advertising
• Brand management