Marzena Cedzynski
Assistant Professor
Lazaridis School of Business and Economics
Marketing
Waterloo, Ontario
mcedzynski@wlu.ca
Office:
(519) 884-0710 ext. 2921
Expert In
Media Relations
Aonghus Kealy
Communications and Media Relations Officer
akealy@wlu.ca
(548) 889-4855
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Communications and Media Relations Officer
akealy@wlu.ca
(548) 889-4855
Click to Expand >>
Media Relations
Aonghus Kealy
Communications and Media Relations Officer
akealy@wlu.ca
(548) 889-4855
Lori Chalmers Morrison
Director: Integrated Communications
lchalmersmorrison@wlu.ca
(548) 889-4857
Vanessa Barrasa
Director: Communications & Issues Management
vbarrasa@wlu.ca
(548) 889-3812
Brantford Campus:
Beth Gurney
Director, Strategic Communications and Community Engagement
bgurney@wlu.ca
(548) 889-4199
Click to Shrink <<
Communications and Media Relations Officer
akealy@wlu.ca
(548) 889-4855
Lori Chalmers Morrison
Director: Integrated Communications
lchalmersmorrison@wlu.ca
(548) 889-4857
Vanessa Barrasa
Director: Communications & Issues Management
vbarrasa@wlu.ca
(548) 889-3812
Brantford Campus:
Beth Gurney
Director, Strategic Communications and Community Engagement
bgurney@wlu.ca
(548) 889-4199
Click to Shrink <<
Bio/Research
Marzena Cedzynski is an Assistant Professor of Marketing at Laurier. She holds three business degrees—PhD in Management, Master of Management Studies and Bachelor of Commerce (Honours)—at Carleton University. Prior to joining Laurier, she taught at the Telfer School of Management at the Universi...
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Click to Expand >>
Bio/Research
Marzena Cedzynski is an Assistant Professor of Marketing at Laurier. She holds three business degrees—PhD in Management, Master of Management Studies and Bachelor of Commerce (Honours)—at Carleton University. Prior to joining Laurier, she taught at the Telfer School of Management at the University of Ottawa.
Marzena has work and research experience in both the private and public sectors, working in areas of:
-new product development
-product attributes with a focus on product uniqueness or innovativeness
-market segmentation
-policy formation
-client/consumer outreach
Her portfolio is composed of a variety of research reports tailored to specific audiences, including decision makers, stake holders, research companies and government institutions. Her research interests focus on services marketing, innovation and the effectiveness of digital communication. She also explores the appropriateness of various statistical tools in modeling marketing phenomena.
Marzena's papers have been published in Journal of Business Research, International Journal of Research in Marketing and Journal of Small Business and Entrepreneurship.
Click to Shrink <<
Marzena has work and research experience in both the private and public sectors, working in areas of:
-new product development
-product attributes with a focus on product uniqueness or innovativeness
-market segmentation
-policy formation
-client/consumer outreach
Her portfolio is composed of a variety of research reports tailored to specific audiences, including decision makers, stake holders, research companies and government institutions. Her research interests focus on services marketing, innovation and the effectiveness of digital communication. She also explores the appropriateness of various statistical tools in modeling marketing phenomena.
Marzena's papers have been published in Journal of Business Research, International Journal of Research in Marketing and Journal of Small Business and Entrepreneurship.
Click to Shrink <<