Yi Yin

Photo of Yi Yin

Assistant Professor Lazaridis School of Business and Economics Marketing Waterloo, Ontario yyin@wlu.ca

Expert In

Advertising strategy Environmental, Social and Governance (ESG) Marketing strategy Marketing-Finance interface

Media Relations

Aonghus Kealy
Communications and Media Relations Officer
akealy@wlu.ca
(548) 889-4855

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Media Relations

Aonghus Kealy
Communications and Media Relations Officer
akealy@wlu.ca
(548) 889-4855

Lori Chalmers Morrison
Director: Integrated Communications
lchalmersmorrison@wlu.ca
(548) 889-4857

Vanessa Barrasa
Director: Communications & Issues Management
vbarrasa@wlu.ca
(548) 889-3812

Brantford Campus:

Beth Gurney
Director, Strategic Communications and Community Engagement
bgurney@wlu.ca
(548) 889-4199

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Bio/Research

Yi Yin is an Assistant Professor of Marketing at Wilfrid Laurier University’s Lazaridis School of Business and Economics. Her research explores how marketing intersects with broader societal and financial systems, with a focus on Environmental, Social, and Governance (ESG) issues, advertising str...

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Bio/Research

Yi Yin is an Assistant Professor of Marketing at Wilfrid Laurier University’s Lazaridis School of Business and Economics. Her research explores how marketing intersects with broader societal and financial systems, with a focus on Environmental, Social, and Governance (ESG) issues, advertising strategies, and the marketing-finance interface.

Yi earned her PhD in Marketing from the University of Texas at San Antonio in 2022 and an MBA from the University of Illinois at Urbana-Champaign in 2016. Before joining Laurier, Yi was a faculty member at Northeastern University.

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