Expert In:

• History of holidays in Canada
• Canadian holidays, traditions
• Canadian families since the late 19th century
• History of children and youth in Canada

Expert In:

• Branding and consumption, including for holidays
• Holiday marketing
• Advertising
• Back-to-school shopping, marketing and advertising

Expert In:

• Holiday marketing
• Big data marketing
• Competitive strategies
• Mobile marketing

Expert In:

• Holiday marketing
• Culture
• Cyber Monday, Black Friday
• Digital marketing