Fang Wang

Photo of Fang Wang

Professor Lazaridis School of Business and Economics Marketing Waterloo, Ontario fwang@wlu.ca Office: (519) 884-0710 ext. 3726

Bio/Research

Professor Wang (PhD, MBA) is an active scholar of business research, specializing in strategy, firm long-term productivity, social media, digital marketing, e-business, and data analytics. She has published in top business and engineering journals, including

- marketing journals such...


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Bio/Research

Professor Wang (PhD, MBA) is an active scholar of business research, specializing in strategy, firm long-term productivity, social media, digital marketing, e-business, and data analytics. She has published in top business and engineering journals, including

- marketing journals such as Journal of Marketing, Journal of the Academy
of Marketing Science, International Journal of Research in Marketing,
Journal of Retailing and Consumer Services, Journal of Consumer
Behaviour, and Journal of Consumer Marketing;
- IS journals such as Information & Management, Computers in Human
Behavior, Decision Support Systems, Electronic Commerce Research,
Internet Research, and Information Technology & People;
- general business journals such as Journal of Business Research;
- engineering journals such as IEEE Signal Processing Magazine, and IEEE
Journal of Selected Topics in Signal Processing.


Her work has received several research awards, and is funded by provincial, national, and international research funding agencies including the Social Sciences and Humanities Research Council of Canada (SSHRC) and the Natural Sciences and Engineering Research Council of Canada (NSERC).

Professor Wang holds several patents on data technologies. She has successful industrial and business consulting experiences.



Current projects include:
Social media influencers and influencing
Social networks and social marketplace
Visual informatics and big data analytics
E-learning
Gamification, VR/AR, and virtual community
Sports and training analytics
Knowledge base in business research


I work with a team of great collaborators. I cherish working with them and take pride of the shared achievements. Thanks for the intellectual inspiration and continuous supports!


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Media Relations

Aonghus Kealy
Communications and Media Relations Officer
akealy@wlu.ca
(519) 884-0710 ext. 3684

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Media Relations

Aonghus Kealy
Communications and Media Relations Officer
akealy@wlu.ca
(519) 884-0710 ext. 3684

Lori Chalmers Morrison
Director: Integrated Communications
lchalmersmorrison@wlu.ca
(519) 884-0710 ext. 3067

Deirdre Healey
Director: Communications & Issues Management
dhealey@wlu.ca
(519) 884-0710 ext. 3070

Brantford Campus:

Beth Gurney
Associate Director: Communications & Public Affairs
bgurney@wlu.ca
(519) 884-0710 ext. 5753

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