Expert In:

• Services marketing
• Relational marketing and digital communication
• Marketing research and statistics to solve business problems
• Market segmentation

Expert In:

• Service Marketing and Service Industry Management
• Customer dissatisfaction, complaining
• Customer satisfaction, engagement, loyalty, trust
• Service Failure, service recovery

Expert In:

• Evolutionary psychology and marketing
• Stereotypes in products and services
• Brand management
• Consumer behaviour

Expert In:

• Consumers' experiences of brands, products and services
• Experiential marketing for brands
• Consumer behaviour and consumer culture
• Design as a mechanism for legitimacy during market creation