Expert In:

• Consumer Behaviour
• Branding and Crowdfunding
• Digital Marketing
• Social Media

Expert In:

• Consumer Behaviour
• Higher Education Marketing
• International Marketing
• Marketing Research

Expert In:

• Consumer Behaviour
• Consumer and manager sensemaking
• Consumer Social Responsibility
• Corporate Social Responsibility

Expert In:

• Consumer behaviour

Expert In:

• Consumer behaviour

Expert In:

• Consumer behaviour
• Consumer megatrends
• Gen Z consumer behaviour
• AI impacts on job markets

Expert In:

• Online consumer behaviour
• Culture
• Cyber Monday, Black Friday
• Digital marketing

Expert In:

• Consumer behaviour
• Consumer health and welfare
• Brand management
• Evolutionary psychology and marketing

Expert In:

• Consumer behaviour and consumer culture
• Consumers' experiences of brands, products and services
• Design as a mechanism for legitimacy during market creation
• Design thinking

Expert In:

• Consumer research and behaviour
• Advertising
• Brand management
• Branding