Expert In:

• Branding and Crowdfunding
• Consumer Behaviour
• Digital Marketing
• Social Media

Expert In:

• Branding
• Brand management
• Advertising
• Consumer research and behaviour

Expert In:

• Branding and consumption, including for holidays
• Brand communications and strategy
• Advertising
• Back-to-school shopping, marketing and advertising

Expert In:

• Brand personality and identification

Expert In:

• Experiential marketing for brands
• Marketing and brand management
• The role of design in brand meaning and positioning
• Consumers' experiences of brands, products and services

Expert In:

• Brand management
• Consumer behaviour
• Consumer health and welfare
• Evolutionary psychology and marketing