Yi Yin
Assistant Professor, Marketing
yyin@wlu.ca
Waterloo, Ontario
Lazaridis School of Business and Economics
Yi Yin is an expert in advertising strategy, environment, social and governance (ESG), marketing strategy and marketing-finance interface.
Areas of Expertise
- Brand Management and Advertising
- Marketing and Consumer Behaviour
Biography
Yi Yin is an Assistant Professor of Marketing at Wilfrid Laurier University’s Lazaridis School of Business and Economics. Her research explores how marketing intersects with broader societal and financial systems, with a focus on Environmental, Social, and Governance (ESG) issues, advertising strategies, and the marketing-finance interface.
Yi earned her PhD in Marketing from the University of Texas at San Antonio in 2022 and an MBA from the University of Illinois at Urbana-Champaign in 2016. Before joining Laurier, Yi was a faculty member at Northeastern University.