Paul Curwen
Instructor, Marketing
pcurwen@wlu.ca
Waterloo, Ontario
Lazaridis School of Business and Economics
Paul Curwen is an expert in brand personality and identification, brand community dynamics and consumer behaviour.
Areas of Expertise
- Brand Management and Advertising
- Marketing and Consumer Behaviour
Biography
- BA in Psychology from Western University
- MBA from Schulich School of Business
- Doctoral dissertation in progress at Carleton University
Research interests focus on the influence of brand community dynamics and brand identification. Research conducted on models of growth and change in information-seeking behaviour.