Michael Moorhouse
Assistant Professor, Marketing
mmoorhouse@wlu.ca
548-889-4528
Waterloo, Ontario
Lazaridis School of Business and Economics
Michael Moorhouse is an expert in advertising, brand management, branding, consumer research and behaviour, digital and platform economies, digital marketing, digital reputation systems, governance and marketing leadership.
Areas of Expertise
- Brand Management and Advertising
- Corporate Governance
- Marketing and Consumer Behaviour
Biography
I am an assistant professor of Marketing at Wilfrid Laurier University. I hold a PhD from the Ivey Business School at Western University. Prior to completing my PhD, I held a variety of brand management and marketing leadership positions at top international firms including Procter & Gamble, Walmart, and Viacom International Media Networks.
My research uses consumer insights to help solve substantive issues that are important to marketing managers and policy makers. My current research is centered in the digital and platform economies, with a focus on how consumers and businesses use digital reputation systems, branding, and governance to establish trust and to deliver satisfying consumer experiences.