Ebrahim Mazaheri
Associate Professor, Marketing; Program Director, Bachelor of Business Administration
emazaheri@wlu.ca
548-889-4522
Waterloo, Ontario
Lazaridis School of Business and Economics
Ebrahim Mazaheri is an expert in culture, Cyber Monday and Black Friday, digital marketing, holiday marketing, online consumer behaviour, online shopping, shops and stores and social media marketing.
Areas of Expertise
- Marketing and Consumer Behaviour
Biography
BEng (Tehran Polytechnic), Certificate and M.Sc. (University of Lethbridge), Ph.D. (John Molson School of Business, Concordia University) Ebrahim Mazaheri is an associate professor in marketing at Wilfrid Laurier University. Prior to joining Laurier in July 2017, Ebrahim worked at Laurentian University for seven years. His primary area of research interests include online consumer behaviour and social media marketing.
His publications appeared in reputable journals such as Journal of Business Research, Journal of Services Marketing, Journal of Marketing Theory and Practice, and Journal of Retailing and Consumer Services.