Ammara Mahmood
Areas of Expertise
- Brand Management and Advertising
- Digital Media and Social Media
- Marketing and Consumer Behaviour
Biography
Ammara Mahmood is an assistant professor in Marketing at Wilfrid Laurier University. She holds a Ph.D. from Saïd Business School, University of Oxford and Masters degrees from Yale University and the University of Toronto. Prior to joining Laurier, Ammara was a lecturer in Marketing at Cass Business School, University of London.
Ammara's primary research interests include social media marketing, modeling consumer behavior across digital channels and pricing strategies in competitive markets with customer recognition.
Ammara's research has been published in leading journals such as Journal of Marketing Research, Management Science, Journal of Business Venturing and Journal of Interactive Marketing.
Ammara's recent research has explored the impact of social media platforms on online content consumption.
Ammara's research has been published in leading journals such as Management Science, Journal of Business Venturing, Journal of Interactive Marketing and Journal of Strategic Marketing. Her research has also been covered by Forbes.