Paul Curwen

Photo of Paul Curwen

Instructor Lazaridis School of Business and Economics Marketing Waterloo, Ontario pcurwen@wlu.ca

Expert In

Brand personality and identification Brant community dynamics Consumer behaviour

Media Relations

Lori Chalmers Morrison
Director: Integrated Communications
lchalmersmorrison@wlu.ca
(519) 884-0710 ext. 3067

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Media Relations

Lori Chalmers Morrison
Director: Integrated Communications
lchalmersmorrison@wlu.ca
(519) 884-0710 ext. 3067

Brantford Campus:

Beth Gurney
Associate Director: Communications & Public Affairs
bgurney@wlu.ca
(519) 884-0710 ext. 5753

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Bio/Research

-BA in Psychology from Western University
-MBA from Schulich School of Business
-Doctoral dissertation in progress at Carleton University

Research interests focus on the influence of brand community dynamics and brand identification. Research conducted on models of growth and cha...

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Bio/Research

-BA in Psychology from Western University
-MBA from Schulich School of Business
-Doctoral dissertation in progress at Carleton University

Research interests focus on the influence of brand community dynamics and brand identification. Research conducted on models of growth and change in information-seeking behaviour.

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Links

Faculty Page