Omar Fares
Lecturer Lazaridis School of Business and Economics Marketing Waterloo, Ontario ofares@wlu.ca
Languages
Arabic
English
English
Bio/Research
Omar H. Fares is a lecturer in Marketing at the Lazaridis School of Business and Economics. Omar earned his Bachelor of Commerce and Master of Science in Management and is currently finishing his PhD in Management from Toronto Metropolitan University. Omar's main research interest is in the consu...
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Bio/Research
Omar H. Fares is a lecturer in Marketing at the Lazaridis School of Business and Economics. Omar earned his Bachelor of Commerce and Master of Science in Management and is currently finishing his PhD in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers and consumers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the International Journal of Consumer Studies, the Journal of Financial Services Marketing, and more.
Omar maintains a strong commitment to public engagement and knowledge dissemination. He actively contributes to different media avenues, with works featured in prominent media outlets such as the National Post, Retail Insider, Yahoo News Canada, and many more. He has also made frequent appearances on radio and television channels, including the BBC World Service, CBC News, and CTV, reaching a wide range of audiences globally.
Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership and training in the banking and retail sectors. Omar worked for different leading institutions, such as Walmart, CIBC, and Fairstone Bank (formerly Duo Bank).
Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations (such as generative AI and the Metaverse) and the impact of digital innovations on retailers and consumers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the International Journal of Consumer Studies, the Journal of Financial Services Marketing, and more.
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Omar maintains a strong commitment to public engagement and knowledge dissemination. He actively contributes to different media avenues, with works featured in prominent media outlets such as the National Post, Retail Insider, Yahoo News Canada, and many more. He has also made frequent appearances on radio and television channels, including the BBC World Service, CBC News, and CTV, reaching a wide range of audiences globally.
Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership and training in the banking and retail sectors. Omar worked for different leading institutions, such as Walmart, CIBC, and Fairstone Bank (formerly Duo Bank).
Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations (such as generative AI and the Metaverse) and the impact of digital innovations on retailers and consumers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the International Journal of Consumer Studies, the Journal of Financial Services Marketing, and more.
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Media Relations
Aonghus Kealy
Communications and Media Relations Officer
akealy@wlu.ca
(548) 889-4855
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Communications and Media Relations Officer
akealy@wlu.ca
(548) 889-4855
Click to Expand >>
Media Relations
Aonghus Kealy
Communications and Media Relations Officer
akealy@wlu.ca
(548) 889-4855
Lori Chalmers Morrison
Director: Integrated Communications
lchalmersmorrison@wlu.ca
(548) 889-4857
Vanessa Barrasa
Director: Communications & Issues Management
vbarrasa@wlu.ca
(548) 889-3812
Brantford Campus:
Beth Gurney
Director, Strategic Communications and Community Engagement
bgurney@wlu.ca
(548) 889-4199
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Communications and Media Relations Officer
akealy@wlu.ca
(548) 889-4855
Lori Chalmers Morrison
Director: Integrated Communications
lchalmersmorrison@wlu.ca
(548) 889-4857
Vanessa Barrasa
Director: Communications & Issues Management
vbarrasa@wlu.ca
(548) 889-3812
Brantford Campus:
Beth Gurney
Director, Strategic Communications and Community Engagement
bgurney@wlu.ca
(548) 889-4199
Click to Shrink <<